Elementor website
Website and refreshed branding to help reach new customers
Schej needed to overhaul their website to increase passive engagement and better showcase their products for a hybrid workforce. They needed engaging content that could describe the benefits for a scheduling solution that other companies weren’t solving. It also had to decrease the workload by filtering out spam and non-business website contacts.
Challenge
Schej needed to overhaul their website to increase traffic and better showcase their products for a hybrid workforce. They needed engaging content that could describe the benefits for a scheduling solution that other companies weren’t solving. It also had to decrease the workload by filtering out spam and non-business website contacts.
Country
United Kingdom
Timeline
2021
Industry
Human resources
Skills
web development, UX, Design
Solution
Wordpress, Elementor
We started by auditing the current website material and proposing a new site map structure to bring the most important info forward.
Next, we put together wireframes of each page, using a content-first strategy (no lorem ipsum!). This forced us to make the hard decisions about what content we needed and not how many words would look good.
Working with Schej’s head of marketing, we picked major pain points that Schej solves and targeted those to make illustrations and CSS animations to grab visitors’ attention.
The wireframes were turned into a clickable prototype that user testers could play with and gave us an opportunity to evaluate: are we communicating clearly to new visitors?
From there, we created a few key high-fidelity screens using Adobe XD, which gave us another chance to review and decide on a final style. The site was created in WordPress with Elementor and customs elements added in.
Results
We ended with a website that:
- Filtered spam and non-business emails at the form level
- Pushed new website contacts directly into Schej’s CRM, Pipedrive, for easy follow-up
- Embedded Microsoft Bookings form
- Unique graphics for Schej
